In Plain English: Brand, Product & Customer Marketing

So, do you create social media ads and stuff? If you work in marketing, chances are that you’ve heard this question at least once. Only to deliver your explanation, again, on how marketing is more than just creating Instagram posts and YouTube ads.  Over the past couple of years, I’ve worked in three types of … Continue reading In Plain English: Brand, Product & Customer Marketing

Never go to a meeting without a position

Imaan, never, ever go to a meeting without a position! I can still hear the urgency in my mum's voice when she first shared this with me a couple of years ago. A lawyer by profession, she takes every opportunity to share her pieces of wisdom from the working world. Of course, I appreciate it … Continue reading Never go to a meeting without a position

7 things business school doesn’t teach you about being an Associate Brand Manager

Reposted from July 8, 2019. University teaches you how to think, but does it teach you how to “do”? Every graduating class of business school has a batch of students eager to launch their career in brand management. These students take brand management electives, join their industry association at university and have coffee chats with … Continue reading 7 things business school doesn’t teach you about being an Associate Brand Manager