In Plain English: Brand, Product & Customer Marketing

So, do you create social media ads and stuff? If you work in marketing, chances are that you’ve heard this question at least once. Only to deliver your explanation, again, on how marketing is more than just creating Instagram posts and YouTube ads.  Over the past couple of years, I’ve worked in three types of … Continue reading In Plain English: Brand, Product & Customer Marketing

7 things business school doesn’t teach you about being an Associate Brand Manager

Reposted from July 8, 2019. University teaches you how to think, but does it teach you how to “do”? Every graduating class of business school has a batch of students eager to launch their career in brand management. These students take brand management electives, join their industry association at university and have coffee chats with … Continue reading 7 things business school doesn’t teach you about being an Associate Brand Manager

How skiing moguls has helped me prepare for this Thursday’s lockdown

This Thursday November 5th, England will enter a 4-week lockdown. No bars, pubs or restaurants. No socializing indoors with people outside of your household. No groups of 6 in public areas. The most you can do is meet with one other person outside of your household in a public place. My trip to Toronto might … Continue reading How skiing moguls has helped me prepare for this Thursday’s lockdown